Associate Creative Director
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Big News in Snooze

When you get a long, deeply restful sleep with Nature’s Bounty’s Time-Release Melatonin gummies, it’s wonderful. It’s blissful. It’s sublimely rejuvenating.

But honestly, it’s pretty ugly. So we put to rest the tired tropes of purple clouds and smiling sleep models and brought to life a fresh, relatable approach that caught a lot of tired eyes.