At a time when politics has stalled and progress isn’t being made on important issues, high school students are more united and motivated than ever to stand up and speak out.
Partnering with a variety of organizations, we helped students take over their high school commencements with a 60-second pledge to tell the world what they demand: safety from gun violence, action on climate change, and equality across race, gender, and sexuality.
Today, donate:60 has grown to 134 cities and is on its way towards activating and registering some of the 17,000,000 Gen Z students for the upcoming election cycle.
Results
25,000,000+ impressions
1,000,000 youth voters reached
$0 spent on social media
Awards
ADC Awards // Bronze // Experiential Design/Guerrilla/Stunt
Webby Awards // Honoree // Social
Webby Awards // Honoree // Public Service & Activism
Hatch Awards // Gold // Multiplatform: Creating a Movement
Hatch Awards // Silver // Social Media Multiplatform Campaign
Hatch Awards // Silver // Social Media Earned Campaign
Hatch Awards // Silver // Public Service Campaign
Hatch Awards // Silver // Innovative Use of Media