Elf Glow Ups
Updating timeless characters is no small task. Even if they wear 1-inch aprons. But with a little magic of our own, we gave Ernie’s elf friends a contemporary makeover, fresh as a Fudge Stripe right outta the tree oven.
The Keebler Elves have been America’s most beloved pointy-eared bakers for generations. But after 170 years in the Hollow Tree, the brand needed to find a new way to connect with modern families. So, for the first time ever, we brought Ernie and his friends into the real world with a refreshingly bold campaign that spoke parents’ language. Well, almost.
Updating timeless characters is no small task. Even if they wear 1-inch aprons. But with a little magic of our own, we gave Ernie’s elf friends a contemporary makeover, fresh as a Fudge Stripe right outta the tree oven.