One in five people have lost a friend over money, which is one friend too many. That’s why, on October 17, we helped Bank of America launch Pay Back a Friend Day—an official holiday encouraging everyone to use the Bank of America mobile app to settle up and be #FriendsAgain.
Results
35M+ total engagements in one day
11+ point lift in brand favorability on Twitter and Snapchat
$1.5B+ exchanged between friends
54% increase in app enrollment
Awards
Effie Awards // Bronze // Finance
Shorty Awards // Winner // Finance App
Shorty Awards // Gold // Multi-Platform Partnership
Shorty Awards // Silver // Integrated Campaign
Shorty Awards // Finalist // Call to Action